Journal

Field notes on application analytics—written for product and engineering teams who share the same metrics.

When squads reshuffle, analytics often breaks first. A naming and ownership pattern that keeps measurement intact through org change.

Early products rarely have board-ready sample sizes. How to still learn from drop-off without inventing false certainty.

Metric meetings sprawl when every chart claims equal weight. A tighter agenda with named owners changes the room.

Not every messy schema deserves a rewrite. Signs a rebuild will pay for itself—and signs you should patch instead.